Lund Elmer Sandager advises Oras Group on the acquisition of the Gustavsberg and Vatette businesses from Villeroy & Boch

The Finnish sanitary fittings manufacturer Oras Group has acquired the Gustavsberg and Vatette businesses from Villeroy & Boch. The acquisition includes all Northern European operations, including the Danish subsidiary Villeroy & Boch Danmark A/S.

Oras Group is a leading European manufacturer of sanitary fittings. Headquartered in Finland and with a strong presence across Europe, Oras Group is known for its brands Oras and HANSA, and for its ambition to deliver innovation-driven solutions with a focus on quality and user experience.

The Villeroy & Boch Group is a globally recognised German company, known since 1748 for its high-quality bathroom and lifestyle products.

With this transaction, Oras Group strengthens its position as a supplier of bathroom products, strategically expanding into a complete bathroom solutions provider with a portfolio ranging from bathroom furniture to faucets. The acquisition includes sales operations and employees in Sweden, Denmark, Finland, and Norway.

Lund Elmer Sandager’s M&A team advised Oras Group on the Danish part of the transaction relating to Villeroy & Boch Danmark A/S. The team was led by Partner Sebastian Rungby and included Associate Partner Julie Flindt Rasmussen, Associate Partner Jonas Tinndahn Bøndergaard, Attorney Ea Norre and Attorney Camilla Martinsen.

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